I've worked in SAS media relations since 2008. Prior to that I held PR positions at several other technology companies. Earlier in my career I was a news reporter and editor.
A few weeks back I went shopping for a new car. The experience left me wondering why many dealerships—perhaps the stereotypical small or mid-size US business—were so far behind in use of technology. I was surprised at how little use of tech was in place. At about the same time
Recent SAS-sponsored research by the Economist Intelligence Unit surveyed large enterprises on a number of questions about "big data" and its value. The most prominent finding was that companies with a strategic data plan were much more likely to be financially successful than those who treat data as a tactical
I agreed to shoot at SAS Global Forum in Orlando some brief, YouTube-style videos of a few poster contest entrants. I’ve been to the last four of these annual events, so I’m well aware of the extreme enthusiasm of the global community but the graciousness and excitement of these folks
There's recently been a lot of discussion and release of products around high-performance analytic architectures and in-memory computing. It seems like every vendor in the BI and analytics realm has jumped on this bandwagon. Is it all the same stuff? Or are there signficant differences? No question in our minds, the
Jim Goodnight and Jim Davis, respectively SAS CEO and SVP/CMO, recently took to the road to tell the media about the unique capabilities of SAS Visual Analytics and how this software rocks the enterprise software world. The resulting news coverage was off the charts. With stops in New York City
How many times have you seen a colleague use MS Excel to create columns of text? Or build a sales contact database in MS Word? Once is too many. But we all gravitate to the application we know best instead of using something unfamiliar, though more suited to the task
At a recent industry conference, some of the sessions were the usual crystal-ball predictions but the ones I most enjoyed were the case studies. First off, I’m a fairly non-technical marketing geek. Even if my mother thinks I know everything about computers, I don’t. Secondly, I much prefer to read
In mid-March I attended the Gartner BI Summit held at the Gaylord National Resort in Washington DC. It was neither a resort nor was it in DC. How can they call it a resort when there’s no beach, golf course, ski slopes or anything else to attract someone looking for
I had never worked in a political campaign before walking into the local Obama office this Election Day and asking how I could help, so my perspective is limited. But everyone tells me that this was a watershed year for use of data-driven technology at the grassroots level. I agree;
