Sarah is the Global Product Marketing Manager for the SAS Platform, and spends most of her time focusing on how organizations can operationalize analytics to drive decision making. Analytics has been the primary focus of her career, including 8 years as a practicing data scientist. Sarah recently completed her Masters of Science in Analytics.
Getting value from analytics is becoming top of mind for businesses. Organizations have invested millions of dollars in data, people and technology and are looking for a return on their investment. That requires operationalizing analytics so that it can be used for strategic decision making -- often referred to as
One of the biggest challenges we’ve been hearing from customers lately is that they need help operationalizing analytics to extend the value of their modeling efforts. In many cases, they’ve hired smart data analysts who can transform data and create sophisticated models, but their work is used for a single
