Author

Leo Sadovy
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Marketing Director

Leo Sadovy currently manages the Analytics Thought Leadership Program at SAS, enabling SAS’ thought leaders in being a catalyst for conversation and in sharing a vision and opinions that matter via excellence in storytelling that address our clients’ business issues. Previously at SAS Leo handled marketing for Analytic Business Solutions such as performance management, manufacturing and supply chain. Before joining SAS, he spent seven years as Vice-President of Finance for a North American division of Fujitsu, managing a team focused on commercial operations, alliance partnerships, and strategic planning. Prior to Fujitsu, Leo was with Digital Equipment Corporation for eight years in financial management and sales. He started his management career in laser optics fabrication for Spectra-Physics and later moved into a finance position at the General Dynamics F-16 fighter plant in Fort Worth, Texas. He has a Masters in Analytics, an MBA in Finance, a Bachelor’s in Marketing, and is a SAS Certified Data Scientist and Certified AI and Machine Learning Professional. He and his wife Ellen live in North Carolina with their engineering graduate children, and among his unique life experiences he can count a singing performance at Carnegie Hall.

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FP&R, or, Why we kicked the spreadsheet habit

Are you missing the “A” in your FP&A (financial planning and analysis)?  Maybe missing some of the “P” as well?  Are you and your department getting a bit tired of the “FR” gig you seem to have landed? I just got back from chairing last week’s IE Group Financial Innovation

Customer Intelligence
Leo Sadovy 2
Coolhunting and the Product life cycle

While you might not think that businesses outside the trendy, youth-focused fashion and music markets would have much to learn from the practice of “coolhunting”, there are some key product life cycle principles common to both.  Coolhunting is market research aimed at discovering, in their infancy, new trends in youth markets, catching

Leo Sadovy 6
Metrics – Too many different ways of keeping score

You’ve likely played an organized sport at some time in your life - How many different ways were there to keep score?  How many different ways were there to determine the winner?  Just one – right?  It was goals, or runs, or points, or something, but never goals and/or assists,

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