Dr. Brett Wujek leads Product Strategy for next-generation AI technologies at SAS. He and his team work to establish the vision and roadmap for products incorporating the latest AI technologies, including generative AI and synthetic data generation. Brett previously worked as a data scientist in the machine learning R&D division at SAS. Prior to that role, he led the development of engineering simulation and design software at Dassault Systèmes. His formal background is in design optimization methodologies. He earned his PhD from the University of Notre Dame for his work developing efficient algorithms for multidisciplinary design optimization.
Synthetic data has emerged as a powerful tool for overcoming the limitations of real-world data. The future holds great promise for accelerated innovation. With synthetic data, companies can now generate financial transactions, medical records or customer behavior patterns that maintain statistical relevance like real data. This emerging technology can help
