Alyssa Farrell serves as Senior Director of Product Marketing at SAS, leading platform and horizontal solutions marketing as well as the company’s Launch Program Office. Known for aligning technology innovation with shifting market demands, Alyssa shapes marketing strategies that bring together thought leadership, high-impact content, and go-to-market execution across SAS’s data and AI portfolio—helping organizations turn analytics into competitive advantage. Prior to joining SAS, Alyssa was a senior consultant in the Deloitte Public Sector practice. She earned her MBA from the University of Arizona and holds a Bachelor of Arts from Duke University. Follow Alyssa on Twitter @alyssa_farrell and LinkedIn at http://LinkedIn.com/in/alyssafarrell
Whether it’s to reduce churn in competitive markets or to elevate customer satisfaction rankings in regulated markets, customer analytics is hot right now in utilities. However, the complexity that utilities have built into their processes and technologies over the past decades makes customer analytics a more challenging issue to tackle
Ask a utility executive about “the utility of the future” and you’re likely to get as many different answers as people you speak to. Whether they’re energy service providers, customer energy advocates or masters of microgrids, the mechanism for maintaining utility revenues is uncertain. At a recent meeting of the
Oil companies are being forced to explore in geologically complex and remote areas to exploit more unconventional hydrocarbon deposits. New engineering technology has pushed the envelope of previous upstream experience. No guidebook existed on how computing methodologies can contribute to E&P performance at reduced risk. Until now. A new book
In the game of energy forecasting, you’re never 100 percent right. And for developing countries, forecasters face rapidly expanding economies and high political expectations. Such is the case in India. With its relatively young population (median age of 26), India is expected to take over China as the world’s most
I was asked to speak recently on a topic that includes two hyped terms: Big data and sustainability. At the risk of igniting an anti-buzzword campaign, I added a third over-used term to that list: analytics. Even though individuals and companies use those three words – big data, sustainability, and
