8 trends to watch for analytics in 2021

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Smart towns catch up to smart cities

“As city dwellers flee the city, they expect the same levels of service in the country, including fast broadband, food delivery and digital interaction with government agencies and civic planners. Small towns are catching up with cities using analytics. Now that where you work no longer matters, smaller cities have an opportunity to attract and recruit people to relocate using analytics, driving population growth that was previously unattainable.”

Shaun Barry, Senior Manager, Global Security Practice, SAS


About Author

Alison Bolen

Editor of Blogs and Social Content

+Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.


  1. I agree with this 100% especially since this is the 2nd time this type of miscalculation has happened. This was the same issue with Hadoop. Hadoop wasn't initially designed or engineered to run analytics it was designed to handle traditional database type of storage, queries, reports, and applications. Then one day someone thought they could run all these systems and applications on Hadoop while at the same time run analytic workloads as well. That didn't turn out so well because the analytics needed all the compute and memory resources of the Hadoop cluster and so everything else stopped running. The same problems and challenges that IT ran into when trying to use Hadoop for what it was designed for (data compute on a big scale) and analytics at the same time are the same problems cloud architects are running into now when attempting to run everything including analytics in the same architecture/environment they are running their other workloads and processes. This approach didn't work in the past and won't work in the cloud either. Don't get me wrong you will be able to run any workload in the cloud, but to do analytics successfully you have to have data in a different format and a separate environment with more compute and memory resources then you typically need to run traditional workloads.

  2. Robin Langford on

    Thanks for a fun, informative read, Alison. Maybe you'll do a follow-up piece next January to see how these predictions held up. They seem spot-on to me, and hopeful!

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