SAS works with utilities all over the world, helping these companies capitalize on the value of analytics and become "digital utilities." When we talk to utilities, we look at analytics use cases across: assets and operations; customers; portfolio; and corporate operations (see diagram below). In this fourth post of my four-part series, I will highlight a portfolio analytics use case.
Portfolio analytics: Analytics use case
ScottishPower provides gas and electricity to 5.3 million customers across the United Kingdom and uses analytics to help protect the business from debt exposure and to retain customers. Using SAS, the company can run credit risk models on all 5.3 million customers, something they could never do prior to implementing the SAS platform. And it only takes them 20 minutes to accomplish this previously unfeasible task.
The analytics they run help the business reduce their risk and helps their customers by predicting when a customer may be headed into debt. ScottishPower also uses analytics to help customers to recover faster if they do get into trouble. You can read more about ScottishPower's use of analytics here.
I hope you enjoyed reading this series of blogs on the digital utility half as much as I enjoyed sharing them.