Combat fraud: A change in perception can help avoid losses


Skimming and phishing attacks are becoming more common, with fraudsters taking full advantage of technology to operate globally. In the last two weeks alone, there have been headline articles on fraud or security breaches almost every day in the Wall Street Journal.

Then there was the recent posting on that spoke to the need for certified fraud examiners to help fight fraud due to the increase in fraud threats around the globe. You see, fraudsters act very similarly in Hong King as those in the US: perpetrating fraud with the same methods and same techniques. This can be explained in part by an inconsistency in how banks and customers view one another. Customers see banks as a single brand operating across multiple channels, ranging from ATMs to mobile devices; banks view customers as diverse entities based on the products they use, such as mortgages and credit cards. This perception disparity creates inefficiencies that criminals can exploit. Fraudsters realize that bank fraud systems rarely monitor customer behavior across multiple accounts, channels and systems, thus paving the way for cross-channel fraud.

Speed is critical: The 2011 Identity Fraud Survey Report revealed that those victims who detected fraud within 21 hours lost an average of US$373; those who took up to a month to discover fraud lost an average of $572; and those who took up to five months lost an average of $1,207. Annual losses are staggering, particularly when you add associated costs such as lost wages and legal fees. And then there are the examples of even greater losses when organized criminals are involved. For example, I heard a recent story of internal fraud where insiders are actually stealing PII, or Personally Identifiable Information, such as names, addresses and bank account information, and selling it to underground fraud rings.

Don’t be left behind in the fight against fraud. Especially with the long awaited updates to the FFIEC authentication guidance, banks will need to spend more time replacing and updating old systems that are only effective at fighting today's advanced online fraud schemes.

Visit our site to learn more about the only fraud solution designed from the ground up to offer real-time scoring by looking at all transactions.


About Author

Ellen Joyner-Roberson

Global Marketing Advisor

Ellen Joyner-Roberson, CFE is Global Marketing Advisor at SAS, where she defines industry strategy and messaging for the global fraud and security markets in banking, insurance, health care and government. With more than thirty years of experience in information technology, she helps clients capitalize on the power of analytics to combat fraud and keep the public safe. This includes bringing greater awareness of how to apply machine learning and AI to detect evolving fraud tactics, while realizing ROI in technology investments. In addition, she consults with clients to reduce fraud losses and mitigate risk across their enterprise. Joyner-Roberson graduated from Sweet Brier College with a degree in Math and Computer Science. Most recently, Ellen has brought to market our Intelligence and Law Enforcement solution called SAS® Intelligence and Investigation Management and a cross industry solution focused on Procurement Integrity.

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