Our first Asia Pacific cover

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By now, most subscribers should have received copies of the current issue of sascom magazine, and we're excited to hear what you think about the cover. How about that compelling image?

It's the first time we've featured a customer from the Asia-Pacific region on the front, and the experience was a huge success.

The marketing team from SAS Japan first proposed the NTT DoCoMo story for inclusion in the magazine, and our editorial team here in Cary suggested featuring the Japanese telco on the cover. From there, our two teams phoned and e-mailed frequently to discuss strategy, design, photography and translation issues - and the result was worth all the efforts.

In fact, we're so excited about the cover that we just entered it into the international Ozzie design competition hosted by FOLIO: magazine. What do you think? Do we have a chance at winning?

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About Author

Alison Bolen

Editor of Blogs and Social Content

Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.

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