We are absolutely, completely in love with the ultra-pared-down design of this email newsletter, which boils down a 50-page online magazine into a postcard-sized creative.
The sascom e-mail announcement won gold in MarketingSherpa's Annual Email Awards, for best postcard-style campaign. Congrats to Anne-Lindsay Beall, Diana Witt and Carl Blackwell who recently redesigned the look of that postcard-sized mailing. Next up from that same team is a redesign of the sascom online site, which will make the magazine's content and archives easier to navigate online. Watch for changes to show up there in the next few months.