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Tuning in to the voice of the customer in real time is easier than you think
For many years now, companies have been seeking to understand the views of their customers by asking them for direct feedback. Market research, in the form of interviews or focus groups, has tried to understand customers’ wants and needs. And who has not sighed as yet another recorded voice informed
Make a Splash: Getting Started with Aquatic Fitness
Splashing didn’t come easy for me. The water absolutely terrified me as a child. I spent summers either sitting on the first few steps of the pool or screaming during swim lessons while my mom waited in the locker room. Splash-forward to high school and I was in the pool