La aplicación de estrategias de hiperpersonalización basadas en inteligencia artificial (IA) puede aumentar entre un 2% y 7,5% la atracción de nuevos clientes en empresas de diversas industrias. Así se demuestra mediante los resultados obtenidos con la aplicación de esta estrategia en diversos clientes de SAS. Este impacto se debe
Every organization faces the challenge of improving customer service and delivering experiences that delight customers. Swedbank Insurance, Get’mo and OREA, three teams participating in the SAS Hackathon, are no exception. Each encountered unique obstacles in delivering better experiences for their customers. With creative solutions tailored to their specific needs, these
Imagine a world where data doesn’t just sit in spreadsheets but drives smarter decisions and sparks innovation. Across the globe, companies are tapping into advanced forecasting and analytics to make this a reality. From rethinking forecasting as a global materials science leader to refining processes in the transportation sector, these
