The past 20 months of disruptions caused by COVID-19 have been a wake-up call for retailers and consumer goods companies. Unpredictable market trends have caused havoc with categories, brands and products making it harder to predict supply requirements. All of these changes have given rise to the need for consumption
La acelerada digitalización de los servicios y el cambio definitivo en el comportamiento de los clientes son algunas de las razones que llevarán a las empresas a aumentar sus inversiones en tecnología en el 2022. Aunque la tecnología no lo es todo en los procesos de transformación digital, sí es
Nearly everyone in retail knows the value of personalisation. Getting there, however, can be a problem. Here’s how your retail store can be a business that better understands the customer. Personalising the shopping experience is the surest way to the consumer’s pocket. Consumers buy more and buy more often when
