The General Data Protection Regulation (GDPR): be prepared to review your marketing. Once they have given their consent, consumers’ expectations are likely to rise! The most up-to-date followers of the news will have noticed that GDPR legislation will be on us in little over a year. This will oblige companies

Consumer behavior and the Big Data created by the Internet of Things (IoT) is driving the digital transformation that is quickly reshaping all of today’s organizations. It places great demands on how personal information is treated. Protecting such personal information and consumer integrity has become a high priority for the

We move closer to the implementation of the General Data Protection Regulation (GDPR) in May 2018. SAS colleagues have been writing about its effects, and what actions companies can take to address these issues. Looking at these articles, I found myself reading a story behind these articles. Kicking off the

Q&A between Ulrike Bergmann and Carsten Krah The concept of self-service in analytics is often associated with business innovation and speed of response to customer demand. But self-service can also empower and encourage individual employees to support operations in a more effective way. I caught up with Carsten Krah Senior

“IT does not deliver, the department does not know what it wants by way of data today or tomorrow.” This is a regular complaint, and usually results in departments turning to self-service for their information requirements. Information workers are still around, but they no longer have all the answers. Instead,