Manufacturers are not like Steve Jobs. He famously didn’t worry about market research when developing the iPod, merely assuming — some would say arrogantly — that the product was so good that everyone would buy it. He was right, but few would have his confidence. Manufacturers, by contrast, tend to
Deals don't always come to a happy end, and that is often a result of poor customer experience. It costs billions to companies, and what is worse, the customer might go with another supplier not only this time but also next time. How then, do you create a customer experience
There is a lot of buzz about real-time analysis just at the moment. Obtaining and analysing real-time data, the story goes, will enable us to respond instantly to things that need our attention. And it certainly is true that there are some things that are considerably improved by real-time analysis.
From June 6 to 9 the first ever ‘Dutch Data Science Week’ took place in the Netherlands. The week consisted of 4 days in which 28 events took place in 6 different locations. During the week people could attend classes ranging from beginner to advanced levels, visit meetups, participate in
The role of marketers is changing as marketing goes digital, revealing the knowledge hidden in data. So what does that mean to us as marketers? We will be researchers, mechanics but also executives, according to SAS Institute’s SVP of Global Marketing, Adele Sweetwood. I caught up with her on the
There is a huge amount of buzz and excitement about at the moment, all centering on the potential for artificial intelligence (AI) to transform marketing. For example, the EIU reports that executives were on board. Three quarters of those surveyed, were reported to be expecting AI to be used in their
There is a saying in business that you can have any two out of good, fast and cheap. All three cannot be done, or at least only in an ideal world. There is therefore a strategic trade-off between the three, with a recognition that every business has a different balance
To have a strong position in the analytics economy, the applications for high performance analytics need to be accessible and embeddable. Therefore, developer experience is becoming more and more important. Analytics developers have become the new customers for many technology organisations. Their experience influence decisions and shape the way analytics is
Amazon’s foundation in 1994 was the start of big changes in the retail world. It may have taken 20 years for the full effects to trickle down into every sector of retail, but it is now obvious that shopping habits have been turned upside down by the rise of online
Even though the calendar says it is summer time , the weather is not on the same page - at least not here in Copenhagen. That makes me think of the approaching winter and how animals prepare for it by gathering food stocks. We humans should fill our knowledge stock to
