Data Management

Understand why managing your data is essential for analytics

Data Management
David Loshin 0
Creating the MDM demo

With our recent client engagements in which the organization is implementing one or more master data management (MDM) projects, I have been advocating that a task to design a demonstration application be added to the early part of the project plan. Many early MDM implementers seem to have taken the

Data Management
Clemens Knobloch 0
Next-gen 360° view of customers

For a long time, master data management (MDM) practitioners boasted about their ability to build a 360° view of customers by aggregating and proactively managing information coming from various business applications such as CRM systems, ERP applications, and other operational systems. But was it really a 360° view? What about

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