There's no shortage of hype and confusion surrounding big data. Plenty of companies are starting to dip their toes in the pool despite the relative paucity of documented case studies – at least compared to ERP, CRM and BI applications. Sometimes people ask me, "Can you give me one tip
In the era of big data, Kenneth Cukier and Viktor Mayer-Schonberger noted in their book Big Data: A Revolution That Will Transform How We Live, Work, and Think, “we are in the midst of a great infrastructure project that in some ways rivals those of the past, from the Roman aqueducts
Almost by definition, a customer-centric strategy demands identification of each unique customer within the customer community. Creating a representative model of the customer is a necessary prelude to developing customer profile models and analyzing any characteristics and behaviors for classification. That model must, at the very least, incorporate these aspects:
The obvious answer to this is: SOMEWHERE! When I have clients who don’t know where to start on their data governance initiatives, I like to assess what data governance practices or disciplines my clients are now implementing. For example, what if they really don’t have a good way to audit and manage the
With Data Stewards Day fast approaching I started to reminisce about the many data stewards I’ve had the pleasure of working with in the past. What struck me was just how many people take on the role of data steward - but under the guise of conventional roles. For example,
The world revolves around the work of unsung heroes. Sure, some people get their share of the limelight and the admiration of their employers and peers. But, every day, most people go about their job, doing the best that they can – and do so in relative anonymity. Unfortunately, the
Is big data becoming too big to ignore? An increasing number of organizations seem to think so. As Matt Asay on ReadWriteWeb writes: According to a recent Gartner report, 64% of enterprises surveyed indicate that they're deploying or planning Big Data projects (emphasis mine). Yet even more acknowledge that they
In physics, antimatter has the same mass, but opposite charge, of matter. Collisions between matter and antimatter lead to the annihilation of both, the end result of which is a release of energy available to do work. In this blog series, I will use antimatter as a metaphor for a
In my last post, I suggested that there is a difference between data attributes used for unique identification and those used for attribution to facilitate customer segmentation and classification. An example of some attributes used for segmentation are those associated with location, such as home address or package delivery address.
Do you have a vision for master data for the next two years? Five years? Ten years? Do you have a "workable" strategy (you know, a strategy that will work for your company)? Master data should be the backbone of any organization, and part of any data strategy. It should feed business intelligence with important
