Learn how marketing analytics is redefining the customer experience
![How does a marketer know what to test?](https://blogs.sas.com/content/customeranalytics/files/2017/08/368759570-702x336.jpg)
As customer interactions spread across multiple touch points, consumers demand seamless and relevant experiences. Traditional planning and design approaches--that rely on historical conventions, myopic single-channel perspectives and sequential act-and-learn iteration—no longer matches the complexity and pace of modern digital marketing. Marketers must re-evaluate their strategies for engagement—especially in the area