Learn how marketing analytics is redefining the customer experience
![Optimizing the optimizers](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
I came across this blog by Jim Sheppard (@seosheppard) last week; The Evolution of SAS and Search Engine Marketing, featuring a video by Dr. Pat Stroh - VP, Analysis & Decision Support at IMPAQT. IMPAQT 'specialize in the data-rich, Search-specific area of online marketing' and in the video they