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Customer Intelligence

John BallaSeptember 7, 2012 3

Customer centricity drives omni-channel retailing success

We're working on a project with a retail industry thought leadership organization called Retail Systems Research (RSR for short). My colleague, Wilson Raj, is working with RSR Managing Partner Nikki Baird to explore how data-driven customer centricity holds the key to successful omni-channel retailing. Omni-channel retailing is a concept that applies

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Retail

Customer Intelligence

Will WaughAugust 24, 2012 2

Web analytics and demand generation

My colleague Matt Fulk and I were looking for a follow up to our white paper, Lead Management Automation Using SAS, which covered our evolution with marketing analytics. One initiative that has really been rewarding to work on has been the internal implementation of our Customer Experience Analytics solution. For me,

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Customer Intelligence

Alison BolenAugust 23, 2012 8

How to transform your live event blogging into evergreen content

Here's what usually happens: You attend a conference and decide to live blog a session or two. You might even pre-draft or pre-research a small portion of the post to include the names of the speakers and some background information about them. Typically, you start the post like this: I

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Customer Intelligence

John BallaAugust 20, 2012 0

Customer intelligence blog roundup from down under

In case you've missed it, our friends from Down Under have written some great posts about customer intelligence on our sister blog, Left of the Date Line. Each one of our colleagues have a few posts, so here is a summary of my favorites, which I encourage you to read:

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Customer Intelligence

Alison BolenAugust 17, 2012 2

How to start a regular Twitter chat

We have experimented with Twitter chats here at SAS, including a lively #statchat that we hosted two years ago for World Statistics Day. Likewise, our publications team has hosted a few fun Twitter chats with SAS book authors. Outside of SAS sponsored chats, I've also participated in and really enjoyed watching

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Customer Intelligence

John BallaAugust 15, 2012 0

How to align for success with customer intelligence

It should be no surprise that our marketing department here at SAS has a strong culture of measurement and accountability. As a result, it should shock nobody that we actually use our own customer intelligence solutions to help achieve our continuous improvement. My colleague, Matt Fulk, heads up the team that has been

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Customer Intelligence

John BallaAugust 13, 2012 1

Marketing lessons from women at the Olympics

17 days ago, I posted Olympic inspiration for marketers and in it I shared a few good lessons for marketers from the Games. With a long-term focus, discipline, results orientation and teamwork, all sorts of victories are possible - for both athletes and marketers. Those same lessons have been validated

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Customer Intelligence

John BallaAugust 12, 2012 0

Regulated companies should stem attrition, cultivate loyalty with customer analytics.

A weekly ritual at our house is to pore over the local Sunday newspaper print edition and drink big mugs of strong coffee. My wife and I take different sections, we discuss various items that strike us along the way, and we can often have the world's problems solved by noon. It's very

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Customer Intelligence

Jonathan MoranAugust 10, 2012 0

Pervasive positive impact - can your solution do that?

This final post in the series on how marketing solutions will fill a role in the organization of the future focuses on the idea of pervasive positive impact. Previously, we've examimed the first two elements of customer intelligence (CI) or integrated marketing management (IMM) solutions that will serve you well into the future - profitability and

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