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![Winter Olympic inspiration for marketers John and Lauren at Winter Park, Colorado](https://blogs.sas.com/content/customeranalytics/files/2014/02/Colorado2007-012.jpg)
I have always loved watching the Olympic games for so many reasons. To begin with, the Opening Ceremonies with the pageantry of the parade of nations is unparalleled. For me, that means pride at cheering my parents’ Brazil and Hungary teams, then the USA team, of course. Then there are