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David B. ThomasMay 4, 2010 1

MarketingProfs B2B: It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents

My notes from the MarketingProfs panel "It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents" Panelists include Deirdre Breakenridge, President, PFS Marketwyse; Terri D. Andrews, Public Relations Manager, RSM McGladrey; and Donna Tocci, Director, Web/New Media, Ingersoll Rand. The moderator was Beth Harte, Senior Subject Matter Expert, Digital

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Customer Intelligence

David B. ThomasMay 4, 2010 14

MarketingProfs B2B: Proven Success Stories Integrating Social Media into Overall Strategy

I’m in Boston for MarketingProfs B2B Forum, which promises to be one of the most valuable conferences of the year for B2B marketers interested in social media. I led a workshop this morning on social media policies (which Jeff Cohen from socialmediaB2B.com has already blogged), then headed off to my

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Customer Intelligence

Mark ChavesMay 4, 2010 6

The bigger implications of asking, 'Who owns social media?'

Look around and you’ll see a lot of online conversations asking, “Who owns social media?” One of my favorite daily news sources, Advertising Age, has hit this topic twice in the past few months. First, a solid piece by Pete Blackshaw last month where he talks about social media “softening”

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Customer Intelligence

Justin HuntsmanApril 30, 2010 0

Join us at eMetrics to see SAS Social Media Analytics and SAS Web Analytics solutions

Are you attending the eMetrics Marketing Optimization Summit next week in San Jose, CA? If so, we’d love to see you at the event. Here are some of the ways you can get the latest & greatest from SAS at this event: The SAS Booth (Booth Space #21) We’re highlighting

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Customer Intelligence

Deb OrtonApril 30, 2010 6

Meeting the social media challenge with a center of excellence

The Social Media phenomenon, coupled with the recent and seismic economic shift, is forcing marketing leaders to rethink their priorities and methods. More and more of us are realizing that yesterday’s results, including the process that delivered those results, are out of alignment with today’s focus. It turns out Twitter,

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Customer Intelligence

David B. ThomasApril 28, 2010 2

Welcome, Alison Bolen

I'm really pleased and excited that my friend and colleague Alison Bolen is becoming a contributor to this blog. Alison has been one of the most dedicated, vocal and tireless advocates of the value of social media to SAS, even before I started working here. A lot of the progress

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Customer Intelligence

Alison BolenApril 28, 2010 8

12 ways to write a conference blog post

I realized as I was reading blog posts from the SAS Global Forum conference in Seattle earlier this month, that there was a lesson to share about all the different types of posts I was seeing. If you're like most conference attendees, you're thinking, "Who has time to blog while

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Customer Intelligence

Alison BolenApril 27, 2010 1

Blogging tips coming your way

Hi, I'm Alison. I've been blogging at the sascom voices blog for the past few years and recently moved into a new role as editor of blogs and social content for SAS. Right now, I'm focusing a lot of my time on developing our blogging program and coaching SAS employees

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Customer Intelligence

John BallaApril 26, 2010 6

Are you (all) paying attention?

On a recent trip to SAS, Paul Greenberg shared his thoughts and ideas about marketing and social media. He pointed out that the rise of social media is not simply a change in how we do business; it signals a deeper transformation in how humans communicate online. Paul cited examples,

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Customer Intelligence

John BallaApril 20, 2010 6

Advertising: To gate or Not to gate

Just the other day, we had our regular review meeting with our advertising account team, where we look at our inventory of ads, check their performance and discuss any needed refinements and next steps. During that review, we considered our plans to promote our new Social Media Analytics solution, which

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