As social media burst onto the scene as a game-changer for marketing several years ago, a lot of focus was placed on the need for brands to be transparent, authentic and accountable in their interactions. Those have always been hallmarks of good business practices, but what had changed was that social media made it
In just five or so short years, we have all seen social media as a channel grow up right before our eyes. It's no longer that infant that everyone was afraid to touch or be around - it's now that fun kid that people want to engage with. Some may
Today's customers want consistent interactions and experiences with your organization, and increasingly they expect personalization and real-time relevance. A major catalyst behind those customer dynamics is mobile devices. The sheer size of the mobile market is enough to take notice, but an increasingly important factor is the proportion of smartphones & tablets and the
Recent CMO Council research on getting in sync with mobile customers surfaced several key findings with enough significance that I wanted to explore each on in its own blog post. As was the case with objectives & context, and challenges & metrics, the idea of engagement and the customer experience
Mobile devices and applications - from smartphones and tablets to wearables and RFID are literally changing functions in the enterprise and transforming whole industries practically before our very eyes. It's a game-changer for how people live their lives and engage with brands, which makes it a game-changer for marketers as
Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are changing how people behave and what they expect, and as a result it’s changing the way we need to engage with our customers. The way consumers become emotionally attached to their
As my followers can attest, my normal viewpoint in this blog is as a marketer focused on marketers. And I try to stay true to the tagline of this blog: Evolving relationships for business growth. I chose those words very carefully so that evolving could with be interpreted either passively
In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the plusses and minuses of behavioral online advertising as it pertains to personal (big data) privacy. Finding the balance between honoring people’s privacy while providing them with an interesting and relevant
Eighty-four per cent of marketers now regard the rise of the digital native as overwhelmingly the most important (or a very important) factor affecting marketing plans. So while we welcome the digital generation we must also re-tool our mind and skill sets to the new marketing order. This though appears
Sometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day, a month, or even a year or ten before you “get it.” Fortunately, this particular life lesson hit home quickly, and has quietly reminded me of its truth over the
