![Customer centricity drives omni-channel retailing success](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
We're working on a project with a retail industry thought leadership organization called Retail Systems Research (RSR for short). My colleague, Wilson Raj, is working with RSR Managing Partner Nikki Baird to explore how data-driven customer centricity holds the key to successful omni-channel retailing. Omni-channel retailing is a concept that applies