![Black Friday lessons from both sides of the Atlantic Black Friday is the fourth Friday in the month of November.](https://blogs.sas.com/content/customeranalytics/files/2014/12/Black-Friday.jpg)
Few of us can have missed the scenes of frantic shoppers searching for that ultimate bargain on Black Friday. This is something fairly new in the UK, having originated in the United States to refer to the Friday following Thanksgiving Day. Legend has it that ‘black’ refers to the first day of the