![3 easy steps to great content marketing](https://blogs.sas.com/content/customeranalytics/files/2015/09/AnnHandley.jpg)
I learned the hard way years ago that writing succinctly is hard work – and worth all the effort. Thanks to a stringent marketing professor who insisted all case write-ups be submitted on a single sheet of paper, I developed a genuine appreciation for good, clean writing and a similar