![How to put the customer at the center of your strategy #SASEC14](https://blogs.sas.com/content/customeranalytics/files/2014/03/SAS-Global-Forum-Executive-Conference.jpg)
Leading your organization to faster, better decisions requires skill, agility, resourcefulness and above all - analytics. In marketing, that combination allows the CMO to put the customer squarely in the center of strategy, and align operational execution around the customer focal-point. It's no coincidence that leading organizations, such as the world's biggest retailer,