Customer Intelligence Blog

Customer Intelligence

Suneel GroverDecember 8, 2015 1

Making the case for algorithmic digital attribution

Broadly speaking, the holy grail of digital media measurement is to analyze the impact and business value of all company-generated marketing interactions across the complex customer journey. In this blog post, my goal is to take a transparent approach in discussing how data-driven marketers can progress past rules-based attribution methods, and make the business case for leveraging algorithmic applications.

English

Customer Intelligence

Suneel GroverNovember 10, 2015 1

Translating predictive marketing analytics through visualization

Marketing analytics continues to explode with more data sources and fascinating predictive marketing approaches to solve important business problems, yet one challenge continues to bubble up. The ability to translate the technical math behind predictive analytics into easy-to-understand business language and visualization to help c-suite executives make data-driven decisions with

English

Customer Intelligence | Data Management

Wilson RajOctober 29, 2015 2

Data privacy can be a trick or treat

Marketers are walking a tightrope today with data privacy issues: Data can simultaneously bring customers and brands together and further drive them apart. Recent data breaches, potential changes in data-privacy legislation and regulations loom large as customer expectations concerning marketing data continue to rise. As a result, today’s complex data

English

Customer Intelligence

SAS shown in Gartner's leaders quadrant.

Jonathan MoranSeptember 29, 2015 1

Gartner names SAS a Leader in digital marketing analytics

Digital marketing analytics has evolved over nearly two decades, per Gartner, and has beginnings with Web analytics developed to analyze server logs. Much has changed and a broader digital marketing analytics ecosystem has evolved into its own right, so Gartner saw the need to evaluate providers of digital marketing analytics solutions. In their inaugural Magic Quadrant for

English

Customer Intelligence

John BallaJuly 22, 2015 2

What are mobile consumers thinking?

Why are they thinking that? And how is their customer experience different with mobile? As the world is going mobile, those were the questions on our mind as we kicked off an important research project with Northwestern University’s Kellogg School of Management (the Research). We were motivated to zero in on those

English

Customer Intelligence

Marketing Accountability is trending up.

Jonathan MoranJune 5, 2015 0

Marketing accountability is trending up with marketing analytics

The topic of Marketing Accountability is very hot right now. Also known as Marketing Measurement or Marketing Attribution, it looks at how brands can demonstrate the value of the marketing programs they put in place and execute. In order to demonstrate this value, organizations often use software or programs that are

English

Customer Intelligence

The keynote panel at the Marketing Analytics Conference.

John BallaMarch 11, 2015 0

Leading marketing excellence with analytics

In today’s world, leading your organization to faster, better decisions calls for skill, agility and resourcefulness. Increasingly, it also requires the use of analytics to meet changes in customer expectations brought about with social, mobile and the digitization of life. The lunch keynote at the DMA's Marketing Analytics Conference featured insights

English

Customer Intelligence

Cindy EtsellFebruary 27, 2015 0

Understanding loyalty dynamics amid non-stop promotions

‘These shoppers ain’t loyal’: The sentiment expressed in "Loyal," a song by American singer Chris Brown, struck a cord with me, particularly around consumer behaviour. Whilst Brown may be decrying the erosion of loyalty in a very different setting, it's not a stretch to imagine how his lyrics might ring

English

Customer Intelligence

CMO Council Report: Getting in Sync with Mobile Customers, Best Practices in Engaging Mobile Customers.

John BallaFebruary 20, 2015 0

Mobile best practices: alignment around mobile-first strategy

Today's customers want consistent interactions and experiences with your organization, and increasingly they expect personalization and real-time relevance. A major catalyst behind those customer dynamics is mobile devices. The sheer size of the mobile market is enough to take notice, but an increasingly important factor is the proportion of smartphones & tablets and the

English

Blogs

Blogs

Tag: marketing analytics