![Scoring leads to drive more effective sales](https://blogs.sas.com/content/customeranalytics/files/2016/11/leads.jpg)
Leads are the lifeblood of any sales effort. But not all leads are created equal. Some have a high value for an organization and represent a realistic opportunity to win business. Others are early-stage engagements that take months or years of development. Because of this disparity, the question “What is