Tag: Digitization of everything

Customer Intelligence
Brian Vellmure 0
The digitization of everything – its impact on the buyer’s journey and marketing’s role

For nearly a century, the buyer’s journey was relatively linear. Advertising messages distributed across a few mass media outlets were the primary method of spreading awareness. Purchase consideration generally occurred by reading product brochures and conversing with salespeople, friends and family.  A purchase was made, and if the product did