![The digitization of everything – its impact on the CMO/CIO relationship](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the way they operate, and that’s causing roles in the C-suite to evolve. The digitization of everything is doing three primary things: Increasing