![SAS 360 Discover: Elevating the role of customer insights for confident digital marketing](https://blogs.sas.com/content/customeranalytics/files/2016/04/483134143.jpg)
Generating rich customer insights – the centerpiece of successful marketing efforts – is more arduous and crucial in today’s digitally saturated world. Brands must not only understand their customers across all touch points, but analyze and glean patterns from their behavior, and quickly respond to the faintest signs of changing