![Balancing consumer privacy and effective marketing](https://blogs.sas.com/content/customeranalytics/files/2013/06/Linda-A.-Woolley.jpg)
When it comes to online customer data, marketers today have to balance a fine line between consumer privacy and effective marketing. The problem is that it’s quite easy for marketing to be intrusive, annoying and even creepy, so there is a risk that the abusers in our industry may prompt legislation