A colossal man-made storm known as “the fiscal cliff” looms on the horizon of the United States economy. Much attention has been paid to the political wrangling behind this situation in Washington, while Congress seems oblivious to unanimity among economists that large-scale abrupt austerity measures like this “fiscal cliff” generate more harm
In today’s fast paced marketing software industry, sorting through terms and naming conventions can be quite a confusing task. Often times – in an attempt to “differentiate” themselves from other vendors – software companies and solution providers invent new names and terms, which can easily result in confusion. Naming a
As previously mentioned, I attended this year's DMA Annual Conference as a sponsor and found many ways that it was a wonderful experience as both a sponsor and an attendee. That said, there actually was one part of my DMA experience that gave me pause enough to want to share it
Understanding the customer is more and more complex with each passing every day, especially due to the ever-increasing amoung of customer data - generating what is commonly known as "Big Data." Adding to the complexity is all the unstructured data from social media, which happens to be highly relevant to understanding the customer. So
The phrase “Content is King” may not be new, but it certainly has enduring relevance in our digital world where so much of our lives are experienced online and increasingly shared online. In fact, the very essence of social media is found in the ways we create content, share it,
Hi everyone! I am Jim Hiepler-Hartwig, the newest member of the SAS Customer Intelligence marketing team, and I am happy to be a new contributor to this blog. In previous roles, I've held positions in both sales and marketing, and much of my focus in the last few years has been on manufacturing and consumer
We're working on a project with a retail industry thought leadership organization called Retail Systems Research (RSR for short). My colleague, Wilson Raj, is working with RSR Managing Partner Nikki Baird to explore how data-driven customer centricity holds the key to successful omni-channel retailing. Omni-channel retailing is a concept that applies
A weekly ritual at our house is to pore over the local Sunday newspaper print edition and drink big mugs of strong coffee. My wife and I take different sections, we discuss various items that strike us along the way, and we can often have the world's problems solved by noon. It's very
For those that didn’t study Latin or law, caveat emptor quite simply means “buyer beware”. David Reibstein, the William Stewart Woodside Professor, Professor of Marketing at Wharton Business School and author of “Marketing Metrics: 50+ Measures Every Manager Should Master” says that marketers chase growth, but few get very specific
The Supreme Court of the United States is set to reveal its ruling on the landmark health care legislation known as the Affordable Care Act. Much angst has resulted from this law and many parties that feel obliged to support or criticize the law have prepared statements, and in some
