![Analytical segmentation for data-driven marketing](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Marketers have used segmentation as a technique to target customers for communications, products, and services since the introduction of customer relationship management (i.e., CRM) and database marketing. Within the context of segmentation, there are a variety of applications, ranging from consumer demographics, geography, behavior, psychographics, events and cultural backgrounds. Over time, segmentation has proven its value,