ANA Masters of Marketing kicked off its general session with blockbuster brands, and equally interesting Marketing executives. I knew I would hear from some executive firepower, but I did not expect to walk away with this level of inspiration. Steven Quinn of Walmart communicated the sobering news of a shrinking
The year of leadership Recently we taped a short video titled Developing Marketing Leadership - 3 Tips From a Pro. In that blog post I mentioned I have made 2011 the year of leadership. I’m taking every opportunity to learn, mentor and become a better leader—by any means possible. My
This is the year of the Marketer. We are emerging as leaders in business due to our unique blend of abilities to gain insights from market and customer data and our keen interest in people. We are active in Social Media and Karl Gustafson reminds us in Elevating The Role
Late last year I had the pleasure of kicking off a conference in Raleigh, called the Internet Summit. SAS was a title sponsor, and I was tagged with keynote introduction. It was my veritable 2 minutes of fame. I did all of my homework and knew a few interesting facts
Anyone who knows me well, knows I believe in the power of three. I know I am not the first to realize the near mystical properties of this tool, and as a marketer and leader, I do my best to take advantage of it. Lions, and Tigers and Bears; the
Coming off a week of U.S. West Coast conferences, I have finally caught my breath and readjusted to my home time zone here in North Carolina. The week started in San Diego at the Teradata Partners conference, where the mood was upbeat and the sessions abuzz with the success that
The issues marketers face are daunting. Let’s talk about three. Email. Response and opt out rates are awful. So we struggle to push thru the noise and stand out. We work to develop a strong list, message, and call-to-action. But we can’t know for certain if our offer will resonate
Okay, I admit it, I'm old school. In my office, every good plan begins at the white-board. And the more complex the plan, the more colors are used. Today's whiteboard session was about the integration of Social Media in to one of our largest events, the Premier Business Leadership Series which
How do marketers help to fight terrorism? Today I experienced one way...run a top-notch conference that allows private sector banks, law enforcement and regulatory agencies to come together and collaborate with an objective to stop Terrorism Financing. Just two days before the anniversary of the largest terrorist attack on US
It is Labor Day weekend. The kids are all back in school and soon the leaves will turn. For many of us, these changes trigger business planning for the coming year. Our marketing teams are examining “what worked and lessons learned” and as a leadership team, we are updating our
