As a member of the Triangle Chapter of the American Marketing Association, I enjoy a monthly opportunity to hear local CEO’s and CMO’s discuss their Marketing strategies. The June event, focused on Search Engine Marketing (SEM), was a lively panel discussion moderated by the hilarious Neal Lancia; and ably staffed
More and more, executives have questions about social media, and recently they have turned to me for answers. It’s clear they’re moving along the continuum of interest from ‘I’ll let this fad pass,’ to ‘wow, I best get on board this train before I get left behind.’ Because I grapple
The Social Media phenomenon, coupled with the recent and seismic economic shift, is forcing marketing leaders to rethink their priorities and methods. More and more of us are realizing that yesterday’s results, including the process that delivered those results, are out of alignment with today’s focus. It turns out Twitter,
What makes a great leader? We had the good fortune last week, during our SAS Global Forum Executive conference, to find out. For me, and many conference attendees, it was an honor to interact with and listen to Jim Collins, World renowned researcher, author, and passionate keynote speaker. His groundbreaking
"May you live in interesting times". This Chinese curse seems to ring true today, as much as when I heard it 25 years ago from my then mentor and boss. All of us as Marketers find ourselves in a state of flux, straddling the traditional and digital methods and hoping
