Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.
I read the new book Enterprise Social Media Strategy last weekend and came away from it feeling like I had just attended a useful two-day social media conference. You know the feeling, right? Your head is swimming with ideas from lots of great people who are smarter or braver or
One of the most popular blogs for SAS users is the Do Loop blog, where Rick Wicklin presents tips and techniques for statistical programming in SAS, with an emphasis on SAS/IML programs. Even if you're not a programmer, you have to appreciate the way Rick brings statistics to bear on
There are two very different ways to think about keywords on the Web: one is for writers and one is for researchers. Web copywriters are often advised to use keywords that customers type into search engines. Researchers, on the other hand, are told to focus on the words that customers
If I say, social media analytics, and you say, What's that? I have some good links for you. First, you'll want to read this interview with Katie Paine, where she explains, among other things, the difference between social monitoring ,social measurement and social analytics. "Social analytics is where measurement and
Once upon a time, almost three years ago, before most of us ever heard of Twitter, I was just signing up for the service and starting to follow anyone that I found who might be there talking about SAS. I used Twitter Search and I didn't find a lot. Some
In April, I wrote 12 ways to write a conference blog post. It's one of those posts that I continue to share and often see others reference as well. One thing that might be implied in that post but isn't overtly stated is something of a golden rule for for
In a recent Social Media Today post, Alexandra Cojocaru asks, How Predictive Can Social Media Analytics Get? She goes on to offer a few areas where she thinks predictive analytics can be applied to forecast the future using data collected from Facebook, Twitter and other sites. Alexandra mentions a project
Customer segmentation is a very basic component of most modern marketing strategies. The process involves dividing a customer base into groups of individuals who are similar in specific ways that matter in the context of your marketing programs. You can use segmentation to target groups effectively and allocate marketing resources
One of the most prestigious award programs in our industry is the Excellence in New Communication Research Award from the Society for New Communications Research. I was in San Francisco for the awards gala on Friday, where the winners spoke briefly about their award-winning projects, and I came away with
Last year Dave wrote an inspiring post on this blog that included information on how Kinaxis is successfully re-using and promoting content in social media channels. At Blogworld in Las Vegas, I saw Kirsten Watson from Kinaxis on a B2B social media panel, where she shared even more about the
