Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.
As marketers, “Our future lies in our ability to create really interesting things,” says Robert Rose, Senior Advisor at The Content Advisory. The flip side of that, however, is that many marketers today are “expected to be on demand pdf creation machines.” To accomplish these two contradictory goals requires strategy,
Omnichannel, Internet of Things and customer loyalty were just three of the terms you heard over and over again on the conference floor and in presentations at retail's biggest conference last month. If you had to miss the Retail Big Show in New York City, the article "Retail's Omnichannel, Data-Driven Revolution is
Think about what makes you shop at the same place over and over again. Is it attention to detail or the fact that you're always remembered? What makes a good customer experience, regardless of channel? Darren Stoll, Group Vice President of Marketing at Macys.com recommends these three guidelines for retailers: Think about
If you’ve been watching the news out of The Retail Big Show, you've been hearing about omnichannel, big data and the Internet of Things. Now that the show is over, don’t forget to follow @SASRetail on Twitter for continued retail news, and watch the SAS Marketing Insights Center for coverage of the
We have a few hundred bloggers here at SAS, and people are always asking me about how to increase page views to their posts. I'm going to give you my top ten answers to that question below, but first I have to give you "the page view caveat," which goes
The number one rule about product launch blogging is to never blog about your product launch. Take that, Fight Club! And yet, most marketers are expected to write multiple blog posts in conjunction with a launch. How do the smart marketers do it? They talk about the issues and share their
Here's what usually happens: You attend a conference and decide to live blog a session or two. You might even pre-draft or pre-research a small portion of the post to include the names of the speakers and some background information about them. Typically, you start the post like this: I
We have experimented with Twitter chats here at SAS, including a lively #statchat that we hosted two years ago for World Statistics Day. Likewise, our publications team has hosted a few fun Twitter chats with SAS book authors. Outside of SAS sponsored chats, I've also participated in and really enjoyed watching
Certain things are just hard to squeeze into your day. For some of us, it's exercise or doing laundry. For others, it's blogging. You want to do it almost every day, but you can't seem to find the time. If you're one of the bloggers or would-be bloggers trying (and
Without fail, at every social media conference I attend, someone will approach the microphone during the Q&A portion of a presentation and ask the speaker or the panelsts, "How are you measuring influence for your blogger outreach programs?" Or, "How can we replicate what you're doing to decide whether certain
