As customers have grown more demanding and empowered, the role of marketing as steward of the customer relationship has evolved to be more strategic in the enterprise. And with that evolution comes a greater need to validate vendor claims of superiority.
Analyst firms offer advice and research through their publications, events and consulting projects to companies that are evaluating technology purchases. SAS has been named a leader in several recent analyst reports related to marketing, and we've pulled some excerpts below for you to consider.
Click on the report names to open the reports in a new window:
“SAS Customer Intelligence is once again a leader, and overall scores show SAS as the highest-ranked vendor in this evaluation. SAS also received among the highest scores for optimization, analytics and reporting, application usability, corporate strategy, and financials.”
The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012
SAS, a "leader" in this Magic Quadrant since the inaugural report in March 2006, is among vendors that Gartner says "consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing.” Gartner further describes leaders as having "high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business."
Magic Quadrant for Multichannel Campaign Management
Gartner places SAS among the leading vendors that “demonstrate exemplary performance.” Leaders in this report deliver breadth and depth of integrated MRM functionality on large, enterprisewide and global implementations that extend MRM across the marketing organization.
Magic Quadrant for Marketing Resource Management
Gartner places SAS among the leading vendors. We are cited as delivering breadth and depth of integrated marketing functionality, and successfully articulating business propositions that resonate with marketing buyers, particularly CMOs and marketing executives.
Magic Quadrant for Integrated Marketing Management
We appreciate your interest in SAS and hope that you've found these validation points useful. Thank you for following!
