Tag: Integrated Marketing Management

Jonas Munk 0
Agile Marketing for increasing market dynamics

What would you do if you discovered that a completely new type of player entered your market with a ground-breaking approach? This is a situation that almost every industry faces at some point. To mention a couple of examples: The Nordic IT start-up Skype challenged telco’s bread-and-butter telephony together with

Jonas Munk 0
Marketing is embracing digitalization and analytics

I recently read a very interesting article from McKinsey: The seven habits of highly effective digital enterprises. One of the most interesting areas successful companies are focusing on is customer centricity.  It comes more and more into play as higher customer demands are pressuring traditional value chains. Marketers in several

Karina Fritze 0
Dit største aktiv kan blive din største svaghed

”Sanoma wants to become a truly consumer-centric and data-driven company.” Det var et af hovedbudskaberne fra Ulla Kruhse-Lehtonen, Vice President, Customer Insight and Analytics hos Sanoma, på SAS Executive Insight den 18. september i København. Det er samtidig baggrunden for virksomhedens big data-satsning. Sanoma er et større europæisk mediehus, som traditionelt