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Getting to the point of return on analytics

Linking business analytics to economic value is a hard problem. Despite all the smarts that get poured into models, it's hard to tie them to financial measures such as profitability. And, because of that, it's hard to justify investment in analytics. Need headcount? Sorry, try again. Need tools? Sorry, can't

Rick Wicklin 0
The sound of the Dow...in SAS

At the beginning of 2011, I heard about the Dow Piano, which was created by CNNMoney.com. The Dow Piano visualizes the performance of the Dow Jones industrial average in 2010 with a line plot, but also adds an auditory component. As Bård Edlund, Art Director at CNNMoney.com, said, The daily