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Analytics | Customer Intelligence
In-Sung Park 0
Beyond CDP: 최적화된 개인화 마케팅을 위한 SAS CDP

지난 몇 년간, 고객 데이터 플랫폼(Customer Data Platform, 이하 CDP)과 데이터 관리 플랫폼 (Data Management Platform, 이하 DMP)이 글로벌 마케팅 트렌드로 부상하는 가운데, 국내에서도 DMP를 활용한 개인화된 디지털 광고, 고객과 마케팅 업무 지향적인 CDP를 도입하는 기업이 증가하고 있습니다. 이 같은 트렌드는 디지털 채널의 빠른 성장과 마테크(Martech, 기술적인 마케팅을 가능하게 만드는

Customer Intelligence | Fraud & Security Intelligence | Risk Management
Alexander Tikhonov 0
How banking in Russia is embracing digital transformation and resilience

It is becoming common to attribute huge changes in any sector to part of the global response to the pandemic. I’d argue that the pandemic has simply accelerated changes that were already happening in this sector. To test this hypothesis, I caught up with Alex Kwiatkowski, Principal Industry Consultant for

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Introduction to marketing data management

No matter what your brand's level of marketing maturity is, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Let's begin with a

Analytics
Mike Gilliland 0
Announcing: SAS/IIF Research Grants

The International Institute of Forecasters and SAS® announce two $10,000 grants to support research on forecasting. Per the announcement: Forecasting research has seen major changes in the theoretical ideas underpinning forecasting effectiveness over the last 30 years. However, there has been less impact on forecasting practice. We aim to put this right.

Analytics
Eduvigis Ortiz 0
La ciberseguridad, otro de los retos que nos plantea el COVID-19: 10 pautas de higiene digital para ser ciberseguros

Vivimos en la era de la hiperconectividad, nos comunicamos con el mundo en un entorno cada vez más digital. Y, precisamente, una de las principales consecuencias del COVID-19, al margen de las sanitarias y las socioeconómicas, ha sido una significativa aceleración de la digitalización tanto a nivel individual como empresarial.

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