Bogotá, octubre de 2013 - La gestión de riesgos empresariales se ha convertido en una de las mayores preocupaciones para las organizaciones en la actualidad. Se trata de un tema que va más allá del cumplimiento de reglamentaciones y que en un país como Colombia tiene su máximo grado de
I began 2014 by compiling a list of 13 popular articles from my blog in 2013. Although this "People's Choice" list contains many articles that I am proud of, it did not include all of my favorites, so I decided to compile an "Editor's Choice" list. The blog posts on
Recency, Frequency, and Monetary Analysis (or RFM) is a popular customer segmentation technique employed by database marketers everywhere. Marketers use RFM to identify which customers are most likely to respond to a direct marketing campaign. The model takes into account three simple metrics: How recently did the customer buy from
