In my previous post Sisyphus didn’t need a fitness tracker, I recommended that you only collect, measure and analyze big data if it helps you make a better decision or change your actions. Unfortunately, it’s difficult to know ahead of time which data will meet that criteria. We often, therefore, collect, measure and analyze
With the growing popularity and availability of online reviews and ratings, consumers have more information than ever before when purchasing a hotel stay. In order to build effective pricing and positioning strategies, hotel managers need to understand how consumers are using all of this user generated content with price to
While I was working on my recent blog post about two-dimensional binning, a colleague asked whether I would be discussing "the new hexagonal binning method that was added to the SURVEYREG procedure in SAS/STAT 13.2." I was intrigued: I was not aware that hexagonal binning had been added to a
