I recall that in the not too distant past customer segmentation, in its many guises, was once a flavour of the times. Segmentation was (and still is) however, a greatly misused term, with organisations confusing the (correct) approach of offering a strategic view of a customer base with the more
Imagine you are the race director for a Formula One car. Decisions must be made within seconds, sometimes in the blink of an eye. When speed is of utmost importance, it is necessary for race engineers to have all relevant race data at their fingertips. Instead of having a couple of
When I create a graph of data that contains a categorical variable, I rarely want to display the categories in alphabetical order. For example, the box plot to the left is a plot of 10 standardized variables where the variables are ordered by their median value. The ordering makes it
