Last week, I spoke to Suneel Grover, senior solutions architect for digital intelligence at SAS, about how better data and integration can drive improvements in web analytics. This week I wanted to see how this could be applied for a hospitality company. We decided to tackle a frequently debated topic in
Getting universal buy in for Hadoop needn’t be an uphill struggle. In many cases, it only takes one pilot project to realize the benefits of low cost storage combined with powerful analytics. The Hadoop topic provoked passionate conversatoin at a recent roundtable discussion attended by over 25 people from a range
El mundo digital está conformado por datos, que alimentan su ecosistema y abre un campo más de investigación para las empresas. Actualmente no sólo se analiza el comportamiento de los consumidores en las tiendas o a través de estudios de mercado, sondeos, encuestas persona a persona, también se analiza el
