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Zeynep Salman
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Risk CxP, SAS EMEA

Zeynep Salman is a credit risk professional with direct experience managing originations, customer management and collections teams for consumer and small business portfolios. She joined SAS in 2022 and is currently leading risk decisioning advisory activities across EMEA. Zeynep is passionate about driving automation, seamless customer experiences, convergence of credit and fraud evaluations across customer lifecycle, AI driven customer engagements and working with clients to support near and long-term strategic roadmaps to drive value. Before joining SAS, Zeynep held many key roles at financial institutions such as Citibank, HSBC, Toyota Finance and UniCredit, as well as software vendors such as FICO.

Artificial Intelligence | Data Management
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Can your organization’s technology handle the power of GenAI?

In a previous blog post, we discussed how generative AI (GenAI) is experiencing unprecedented popularity, with organizations across various industries eager to unlock its immense potential.  We also highlighted potential use cases organizations must identify to unlock GenAI's full potential with credit customer journeys. These can include using chatbots for

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How to make informed choices: Build vs. buy decisioning systems

In today’s world of financial services, a well-crafted decisioning system is paramount, whether you're dealing with credit risk, fraud prevention, financial compliance, or any other critical aspect.  Occasionally, financial services organizations decide whether to buy a risk decisioning system or build one using in-house resources.   This quandary demands careful consideration