Author

Waynette Tubbs
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Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

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Networking or working the Net?

There was a time when climbing the social and professional ladder meant you had to join the right clubs and shake the right hands. Effective networkers smiled at all of the right jokes, went to this party but not that and handed out business cards like a politician hands out

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SAS Global Forum 2010: Pencil it in

Even with more than 45,000 global customer sites, I often hear SAS users say that “SAS” is a small world. Perhaps conferences enhance the feeling: From the moment you get in line to get your conference materials, you start to recognize people from your SAS “family.” An attendee also described

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