Author

Waynette Tubbs
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Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

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Letter from the Chair

~Contributed by Debbie Buck, SAS Global Forum Conference Chair~ Today is the last full day of SAS® Global Forum 2011. Every year, I’m amazed at how quickly the days go by. I hope you’re enjoying the conference as much as I am. I want to thank you for attending and

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Romancing Your Data: The Getting-to-Know-You Phase

~Contributed by Varsha Chawla, SAS~ What could a business analyst possibly like better than understanding the data in a database? Try understanding the metadata (data about data) and knowing how to access this in an ORACLE database. According to Carole Jesse, Senior SAS Analyst at Prime Therapeutics, databases have their

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